Why the Nazis and not the Communists? :: European Europe History

Why the Nazis and not the Communists? Why, by 1934, had the Nazis benefited more than the Communists from the shortcomings of the Weimar Republic? Adolf Hitler, head of the NSDAP, became Chancellor of Germany on the 30th January 1933. Following the 'legal revolution' of the following months and President Hindenburg's death on the 2nd August 1934, Hitler made himself FÃ ¼hrer and Reichskanzler. The Nazi revolution was complete and Germany was subject to a dictatorship of the extreme political right. As Ian Kershaw explains, the Weimar Republic was failing: "the survival chances of Weimar democracy might be regarded as fairly poor by the end of 1929, very low by the end of 1930, remote by the middle of 1931 and as good as zero by Spring 1932." In a period of Depression and when unity and firm government was essential, MÃ ¼ller's Grand Coalition broke up in March 1930. Logically, there were several political alternatives other than Hitler and the Nazis. There could have been a return to parliamentary Party politics. There were some signs to show that democracy may have been revived. During the continuous utilisation of Article 48 to govern, the Reichstag gave their vote of no confidence in challenging the executive use of it. Also, a section of the public appeared to still support the Republic; the Centre Party and SPD continued to have steady support until 1932. However, it seems that any chances of democracy were ruled out. The political Parties were still inclined to pursue their own political interests when a united, broad and moderate front was needed. Two moderate Parties even defected to Hitler after the offensive from the right and Hindenburg made little effort to restore the influence of the Reichstag. Alternatively, Germany could have become a presidential dictatorship backed by the army as von Schleicher or von Papen would have preferred. In order to do this, the authoritarian regime would have had to adapt slightly from what it was in 1932. The long-term use of Article 48, the emergency decree, would have been impractical and impossible. Perhaps the conservative elites were looking to Hitler for a new identity as they couldn't return to the days of the Second Reich as well as thinking they could control his power. A military regime would have meant that there was no dominance from the extreme right or left of politics. Judging by the situation of Germany at that time, it was quite possible that this may have resulted in civil war.

Globalization Case paper-marketing Essay

There are new technologies that are emerging in the market and this ahs led to advancements in communication and transport. Every marketer in the world wants his/her products marketed by use of the new technology. The recent developments in technology have resulted in the emergence of standardized consumer products that are marketed in the global market. Consumer preferences that were regional or country based have ceased globally and the needs and desires of people have been homogenized. This has resulted in failure of most of the multinational corporations while the global corporations are thriving in business. Homogenization in the global market can be seen in the case of Coca-cola and Pepsi-cola, these two producers sell their globally standardized products around the world which is filled with people with different tastes and preferences but they make good sales. Unlike before when companies perceived that overseas prices were higher, now companies are using a common method to distribute finance and price their products internationally. The markets that used to be small and nation based have expanded to market their products globally; this has been necessitated by the competition that exists leading to increased efficiency in the production, management, marketing and distribution of products. Customers tend to prefer products from companies that have forced the costs and prices down while on the other hand increasing the quality and reliability of their products. Large companies that operate in a single country are very much unlikely to standardize their products internationally. Companies that lack clarified global focus and are not attentive to the economies of simplicity and standardization are faced with a lot of problems in their marketing lines. The multinational corporation knows a lot about very many countries while the global corporation understands the need to be competitive on a global scale as well as on a national scale and is always aimed at reducing its prices by standardizing its products and operations. Due to the current global markets there has been a great deal of division of labor and specialization. Large scale production of standardized items has been seen to be cheaper within a wide range of volume than small scale production (Theodore, 1984). Implications for a global marketer Global marketers need to come up with ways that will increase their competitive advantage globally and these would help them survive in the global market. Use of the current technology can increase the global marketers’ area of business. The global marketers also need to standardize their products so as to make sure that they are fit for the international market. For a global marketer to thrive in business he has to change the mentality that marketing is giving the customers what they need and look at marketing as trying to understand what exactly the customer would like. Global marketers should not therefore persist with costly, customized multinational products and services but they should aim and press for global standardization. The global marketer also needs to note the barriers to globalization that exist in the market; these barriers are normally experienced in the Middle East countries and also the transfer of data and technology across the boundaries of the European market countries is hindered by financial and legal impediments that exist. Another barrier that may affect the global marketer is the resistance to radio and television interference that exists in some neighboring European countries. Before any marketer thinks of exporting their domestic products there is need to assess how the products need to be changed to fit in the international market. Most customers always need a product that meet their needs and so they need certain features in the products but research has shown that they can take other features if the promotion and the price was right and therefore global marketers should come up with practices that are aimed at reducing their prices. The wider the marketer’s global reach, the greater the number of national preferences encountered in the promotion and distribution of the products and therefore the global marketer should accommodate differences at some times. Companies should also note that it is not automatic that there exists a market of their products in a region where a similar company flourished in business. Recommendations and additional thoughts Companies that wholly capitalize on economic convergence can still make adjustments and distinctions in different markets. For any company to go global it has to undergo the following stages; stage one is when the company focuses only on the domestic market, stage two is when the company still has a home focus but it has exports, stage three is when the company realizes that it has to focus more on the multinational than the domestic market and in stage four the company has global organizations that aim at marketing the company’s products globally. During this time when the company is moves through the four stages its marketing is affected by the effect on products, promotion, placement and the price of the products. As many companies try to become global there is need to look at the demerits that are associated with the practice, they include; difference in business laws, different distribution channels, differences in the administration procedures and the differences that exist in the consumer response, needs and usage pattern of the products (Helsen and Kotabe, 2004). WORD COUNT 882 WORDS REFERENCE LIST Helsen, K, and Kotabe, M (2004), Global Marketing Management – 3rd Edition, San Francisco John Wiley & Sons, Inc – Publishers. Pp. 10-12 Theodore Levitt, (1984), the globalization of markets, The Mc Kinsey Quarterly. Pp. 2-19

How Do Television Advertisements Affect People s Health...

How do Television advertisements affect people’s health and its significance in relation to childhood obesity? Introduction: Child obesity is undoubtedly one of the most controversial issues in modern society, and has been labeled as one of the most serious health issues. Overweight and obese children generally grow up to be overweight and/or obese as adults, who are highly likely to be predisposed to health disorders such as diabetes, cardiovascular disease and other sorts of illnesses. With fast food, soda, sedentary activities, and technology surroundings everyone in modern society, individuals are slowly becoming overweight. Fast food is quite cheaply and widely available and has become significantly more popular. Parents often turn†¦show more content†¦Obesity related health issues in children: o Stress on the bones and joints, particularly in the hips, legs and ankles o Fatty liver o Snoring and sleep apnoea (stopping breathing whilst asleep) o High blood pressure o High blood fats o Type 2 diabetes o Stigmatisation and low self-esteem o Behavioural problems. Obese children in Australia have a 25 to 50% chance of becoming obese when they are in their adult ages. These chances will undeniably increase if the current individuals keep consuming vast amounts of processed sugary foods. Also as previously stated most adults are overweight and this drastically increases the chance of their children becoming obese, as they would be one of the biggest influences on their food choices besides the influence of media. Obesity at a young age put children and young adolescents at a high risk for becoming obese as they become older and will most likely be associated with poor health. Whilst also being at risk of diabetes, cardiovascular disease and some forms of cancer. Therefore, it can be established that Child obesity is a significant topic in modern society and more effort must be put on focusing on reducing excess weight gain as children grow up. Currently the rates of obesity in the Australian children and young adolescents have almost tripled in the past few decades. Studies in Australia have shown that a quarter